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DESCRIPTION:Click for Latest Location Information: http://edw2020chicago.da
 taversity.net/sessionPop.cfm?confid=143&proposalid=12263\nYour Data Strateg
 y IS your Business Strategy. The key to unpacking this statement is to unde
 rstand the varying (sometimes competing) points of view of executive stakeh
 olders, business domain experts, and technology partners involved in both d
 efining and implementing a data strategy.\nYour organization may have a cle
 arly defined data strategy at an enterprise level. Or it may have loosely d
 efined pockets of data strategies at the function, domain, or organization 
 level. In some cases, the data strategy is entirely left in the hands of te
 chnology to implement, masking the complexity while serving up the right da
 ta for the right activity. The success or failure of these initiatives is o
 ften tethered to aligning stakeholders&rsquo; perceptions of value through 
 a blend of storytelling, addressing measurable pain points, and then delive
 ring against anticipated outcomes.\nThis session will:\n\n
 Examine the underlying levers that create the demand, promote the perceptio
 n of value, and ultimately drive the impetus for action that results in lau
 nching a data strategy.\n
 Review how aligning multiple diverse perspectives facilitates communication
 , creates opportunities for healthy tension and conflict to yield positive 
 outcomes, and serves up executable strategies&nbsp;that can be delivered qu
 ickly to build credibility.\n
 Compare business process models across a range of industries/organization d
 esigns and how different data and analytics architectures can enable both b
 usiness and data strategies and deliver against desired outcomes.\n
 Discuss how framing multiple narratives together to address the diverse con
 stituents&rsquo; points of view can tell the story of data strategy as busi
 ness strategy.\n\n
DTSTART:20201020T100000
SUMMARY:Data Strategy as Business Strategy: Unpacking the Value Drivers
DTEND:20201020T104959
LOCATION: See Description
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