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DTSTAMP:20260613T175949Z
DESCRIPTION:Click for Latest Location Information: http://edw2020chicago.da
 taversity.net/sessionPop.cfm?confid=143&proposalid=12269\nIn this session y
 ou will learn the most common mistake organizations make when formulating w
 hat seem like logical justifications for master data management initiatives
 , and how you can avoid it by bearing just a few counterintuitive principle
 s in mind. These best practices will help you maximize delivery of business
  benefits, safeguard your MDM program from internal and external events, an
 d avoid expending unnecessary effort and expense.\nWe will cover: \n\n
 85% of conventionally justified MDM programs fail due to justifications tha
 t are logical and correct, but that have a fatal flaw that has one of two e
 ffects.\n
 When an MDM program fails or is in jeopardy, the most common root cause is 
 lack of directly identified business outcomes or of MDM’s impact on o
 utcomes identified elsewhere (corporate transformation initiatives, etc.).\
 n
 There are some simple (but counterintuitive to most organizations) principl
 es and techniques that will prevent these situations.\n\n
DTSTART:20201020T110500
SUMMARY:The Most Common MDM Business Case Mistake and How to Avoid It
DTEND:20201020T115459
LOCATION: See Description
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