BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20260812T081505Z
DESCRIPTION:Click for Latest Location Information: http://edw2020chicago.da
 taversity.net/sessionPop.cfm?confid=143&proposalid=12281\nThis talk will co
 ver: \nReal Time Bi-Directional MDM – Implementation:\n\n
 Describe our MDM approach and how it is improving customer data management,
  enabling better customer service, sales relationships and a deeper underst
 anding of customers\n
 Describe what was built and why bi-directional MDM continues to be the righ
 t solution\n
 Provide details regarding our approach to Bi-Directional MDM.  Share l
 earnings that continue to reinforce why directly interfacing with our ERP s
 ystems in real time continues to drive outcomes that meet business objectiv
 es\n\nReal Time MDM Data Quality Practice:\n\n
 Share insights into how MDM is improving Data Quality and how user response
  and feedback to real time data quality checks have shaped our data managem
 ent strategy\n
 Discuss how these insights continue to drive improvements in customer maint
 enance workflows and system functionality\n
 Share how our usage of MDM Match and Relate is driving insights into unders
 tanding Customer hierarchies\n
 Share how these learnings have raised awareness to the need to manage data 
 as an asset and is positioning our data management practice at the center o
 f strategic initiatives\n	\n
 Discuss how Real Time MDM has improved our alignment with our business user
 s and has identified key areas for improvement.  Examples and outcomes
  of process and system improvements will be shared.  Will also share o
 ur approach to leveraging MDM Match and Relate as well as integrating outsi
 de data sources such as D&B to create Customer linkages and Hierarchies
  to drive deeper insights into our customers.  We will also share dash
 boards and reports that are used to drive data quality and system enhanceme
 nt initiatives.\n	\n\nMetadata Governance- Our Journey \n\n
 Share how our successes helped drive our case for Data Governance and Meta 
 Data management\n
 Share our approach of evaluating the style of governance needed\n
 Share our approach to Data Citizenship\n
 Discuss how after all funding for MDM related projects was exhausted, we we
 re able to justify further investment in Data Governance process and tools.
   Share how we were able to leverage our successes and insights to mak
 e data management core to Digital Transformation project planning\n\nMeta D
 ata Management Practice\n\n
 Share our approach to formalizing Metadata management and governance\n
 Share how we were able to connect these activities to business objectives a
 nd the greater plan to transform the enterprise\n
 Illustrate how this was aligned with our Digital Transformation program\n
 Discuss how aligning your Data Strategy with business needs can lead to gre
 ater commitment and investment in Data Management\n\nMDM practice driving D
 igital Transformation and the governance of an Enterprise Data Laye\n\n
 Share how our data practice was recognized as fundamental to plans to trans
 form the digital enterprise\n
 Share our approach to selecting a vendor to build our Data Strategy and Ent
 erprise Data Layer\n
 Share the outcomes of the Data Strategy project and how it is driving data 
 related activities within our Digital Transformation program\n
 Discuss how our MDM practices drove the need to build a governed Data Layer
 .  Discuss our approach to building a flexible, multi-cloud, mapping b
 ased Data Layer that is governed by Meta Data and Data Governance and how i
 t is enabling several system platform transformations.   Provide 
 an overview of the approach taken to create our data strategy\n\n
DTSTART:20201021T103000
SUMMARY:Driving Digital Transformation with Real Time Master Data Managemen
 t and Metadata Governance
DTEND:20201021T111959
LOCATION: See Description
END:VEVENT
END:VCALENDAR