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DTSTAMP:20260519T181834Z
DESCRIPTION:Click for Latest Location Information: http://edw2020chicago.da
 taversity.net/sessionPop.cfm?confid=143&proposalid=12442\nMaster and Refere
 nce Data Management (MDM) has been around for many years now, but a lo
 t of companies are still struggling to get traction in this area. BP w
 as one of those companies, but we now believe we have found a better way to
  tackle this space.\nThe fundamental mindset shift is to partition your MDM
  architecture into two tracks: one "lightweight" for simple 
 to moderate MDM (where the model, process, and business rules are not too c
 omplex) and one "heavyweight" for the really complex MDM solution
 s (customer, product, etc). This talk will outline the logic behind th
 is approach and how to it can be deployed.\nWe will also outline the succes
 s BP is having with this approach and some critical success factors.  
 \n
DTSTART:20201020T160000
SUMMARY:Modernizing Your Approach to Master Data Management
DTEND:20201020T164959
LOCATION: See Description
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